I’m a huge fan of free learning on the internet, however, over the past few years my favorite Youtube channels have begun advertising sites like Wix and Squarespace. I have put them all to the test, and still find myself coming back to WordPress for my own business needs.
One of my first clients, True Gault, hired me on during their Squarespace days. Since I love playing around with every new design tool that comes out, I had a knack for manipulating a theme that they had outsourced from another developer. There was, however, a lot of code that couldn’t be touched, as at the time the developer was allowed to call code from his private server. After seeing the budget for the development of the site, I was surprised that we couldn’t make certain changes that would otherwise be quick and cost effective.
The result was having to hire a new developer and start over using Ruby on Rails, which made a great website, but again left a lot of what could be simple changes to developers, who are often busy working on more dense projects. True Gault had developers busy working on a proprietary 3D scanner and visual customization tool for ordering product. It just doesn’t make sense to pull them from a project to edit a layout for a seasonal promotion.
Wix is another popular contender. More often than not, in the real world, I see clients looking to fix a broken Wix website or transfer it to WordPress. Wix pulls small business owners in, promising ease of use. They then see that it still requires time and an eye for design and outsource that to freelancers. I had the opportunity of speaking with a professional client in turmoil over a freelancer bailing on their Wix website after not being able to produce a unique, professional design. Admittedly, it can be fun to play with all of the bells and whistles, but the UI isn’t as masterful as other options and doesn’t have as polished a feel as other CMS.
WordPress needs someone to regularly maintain it, but it’s usually a quick fix for an intermediate. The UI, while having updates over the years, is solid and allows quick navigation. You can build a proprietary theme, buy a theme, or customize an existing theme without hassle. Every page can be unique given the proper amount of time and plugins (and WordPress has by far the most powerful plugins on the market). Blogging is easy, even making unique blog layouts is easy – and so is managing your media and user permissions…
…and that’s why I still love WordPress.